| 000 | 00959cam a2200277 i 4500 | ||
|---|---|---|---|
| 005 | 20240828155550.0 | ||
| 008 | 240828t19962003nju||||| |||| 00| 0 eng d | ||
| 020 |
_a0131200577 _cRM68.40 _qpaperback |
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| 040 |
_aKKKUA _beng _cKKKUA _dKKKUA _erda |
||
| 050 | 4 |
_aTX911.3.M3 _bK68 2003 |
|
| 100 |
_aKotler, Philip, _eauthor. |
||
| 245 | 1 | 0 |
_aMarketing for Hospitality and Tourism / _cPhilip Kotler, John Bowen, James Makens |
| 250 | _aThird Edition | ||
| 264 |
_aUpper Saddle River, New Jersey : _bPearson Prentice Hall, _c1996 |
||
| 264 | _c©2003 | ||
| 300 |
_a893 pages : _bcolour illustrations ; _c27 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes biblioographical references and index | ||
| 650 | 1 | 0 |
_aTourist Trade _xMarketing |
| 650 | 1 | 0 |
_aHospitality Industry _xMarketing |
| 700 |
_aBowen, John _eauthor. |
||
| 700 |
_aMakens, James _eauthor. |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c6489 _d6489 |
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