| 000 | 01147cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13984523 | ||
| 005 | 20240828122045.0 | ||
| 008 | 050527s2006 njua b 001 0 eng | ||
| 020 |
_a0131193783 _cRM453.62 _qhardback |
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| 040 |
_aDLC _cDLC _dKKKUA _beng _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2006 |
| 082 | 0 | 0 |
_a647.94/098/8 _222 |
| 100 | 1 |
_aKotler, Philip., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing for Hospitality and Tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _aFOURTH EDITION | ||
| 264 |
_aUpper Saddle River, New Jersey : _bPearson Education, _c1996 |
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| 264 | _c©2006 | ||
| 300 |
_axxiv, 932 pages : _bcolour illustrations ; _c26 cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 |
_aHospitality industry _xMarketing. |
| 650 | 2 | 0 |
_aTourism _xMarketing. |
| 700 | 1 |
_aBowen, John, _q(John T.), _d1948- _eauthor. |
|
| 700 | 1 |
_aMakens, James C., _eauthor. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0513/2005015341.html |
| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c6483 _d6483 |
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