Preston, Chris,  1961- <br/><br/>
event marketing :  How to Successfully Promote Events, Festivals, Conventions, and Expositions / 
C. A. Preston. 
 - Second Edition 
 - xix, 300 pages :  illustrations ;  25 cm 
 - Wiley event management series .
 - Wiley event management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470891070  RM175.00 9781118110713  RM 9781118110720  RM 9781118110737  RM 
<br/><br/><label>LCCN: </label>2012000700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405  / .P74 2012 
<br/><br/><label>Dewey Class. No.: </label>659