TY  - BOOK
AU  - Kotler, Philip,
AU  - Bowen, John 
AU  - Makens, James
TI  - Marketing for Hospitality and Tourism
SN  - 0131200577
AV  - TX911.3.M3  K68 2003
PY  - 1996///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Prentice Hall
KW  - Tourist Trade
KW  - Marketing
KW  - Hospitality Industry
N1  - Includes biblioographical references and index
ER  -