Kotler, Philip, <br/><br/>
Marketing for Hospitality and Tourism / 
Philip Kotler, John Bowen, James Makens  
 - Third Edition 
 - 893 pages :  colour illustrations ;  27 cm 
<br/><br/>Includes biblioographical references and index  
<br/><br/><label>ISBN: </label>0131200577  RM68.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist Trade--Marketing<br/>Hospitality Industry--Marketing 
<br/><br/><label>LC Class. No.: </label>TX911.3.M3   / K68 2003