Reid, Robert D. <br/><br/>
Hospitality marketing management / 
ROBERT D. REID, DAVID C. BOJANIC. 
 - fourth edition 
 - xiv, 626 pages :  colour illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471476544  RM276.58 
<br/><br/><label>LCCN: </label>2004016223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label>--SOP
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R443 2006 
<br/><br/><label>Dewey Class. No.: </label>647.95/068/8