Morrison, Alastair M., <br/><br/>
Hospitality and Travel Marketing / 
Alastair M. Morrison. 
 - THIRD EDITION 
 - xviii, 625 pages:  illustrations;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0766816052  RM104.85 
<br/><br/><label>LCCN: </label>2001028449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label>--SOP
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / M67 2002 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8