The complete 21st century travel & hospitality marketing handbook / 
[edited by] Bob Dickinson, Andy Vladimir  
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2004 
 - xxi, 627 pages:   illustrations ports.,  23 cm.  
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0536819025   RM137.59 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing 
<br/><br/><label>Index Terms--Curriculum Objective: </label>--SOP
<br/><br/><label>LC Class. No.: </label>G155  / .A1 C5349 2004