Siguaw, Judy A. Hospitality sales : selling smarter / by Judy A. Siguaw and David C. Bojanic. - Clifton Park, NY : Thomson Delmar Learning, c2004. - ix, 204 pages: illustrations; 24 cm. ISBN: 1401834787 RM49.56 LCCN: 2003064583 Subjects--Topical Terms: Hospitality industry--Marketing. Index Terms--Curriculum Objective: --SOP LC Class. No.: TX911.3.M3 / S57 2004 Dewey Class. No.: 647.94/068/8