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Special Events : Creating and Sustaining A new World for Celebration / Professor Joe Goldblatt, Ed.D., FRSA.

By: Material type: TextTextSeries: The Wiley event management seriesPublisher: Hoboken, New Jersey : Wiley, 2008Publisher: ©2014Edition: Seventh EditionDescription: xxvi, 406 pages : illustrations (some color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118626771
Subject(s): DDC classification:
  • 394.2068 23
LOC classification:
  • GT3405 .G65 2014
Summary: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Books PERPUSTAKAAN KOLEJ KOMUNITI KUANTAN Open Shelf Koleksi Am GT3405 .G65 2014 (Browse shelf(Opens below)) Seventh Edition Available 0000010989
Total holds: 0

Previous editions have different subtitles.

Includes bibliographical references: pages 378-385 and index.

"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- Provided by publisher.

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