Marketing for Hospitality and Tourism / (Record no. 6489)

MARC details
000 -LEADER
fixed length control field 00959cam a2200277 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240828155550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240828t19962003nju||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131200577
Terms of availability RM68.40
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency KKKUA
Language of cataloging eng
Transcribing agency KKKUA
Modifying agency KKKUA
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number K68 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing for Hospitality and Tourism /
Statement of responsibility, etc Philip Kotler, John Bowen, James Makens
250 ## - EDITION STATEMENT
Edition statement Third Edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, New Jersey :
Place of producer, publisher, distributer, manufacturer Pearson Prentice Hall,
Date of production, publication, distrribution, manufacture, or copyright notice 1996
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distrribution, manufacture, or copyright notice ©2003
300 ## - PHYSICAL DESCRIPTION
Extent 893 pages :
Other physical details colour illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes biblioographical references and index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourist Trade
General subdivision Marketing
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality Industry
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Koleksi Am PERPUSTAKAAN KOLEJ KOMUNITI KUANTAN PERPUSTAKAAN KOLEJ KOMUNITI KUANTAN Open Shelf 08/28/2024 KUM Third Edition   TX911.3.M3 K68 2003 0000002551 08/28/2024 08/28/2024 Books