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Hospitality Marketing Management /

Reid, Robert D.,

Hospitality Marketing Management / Robert D. Reid, David C. Bojanic. - Third Edition - xv, 432 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0471354627 RM355.31

LCCN: 00027364

Subjects--Topical Terms:
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.

Index Terms--Curriculum Objective: --SOP

LC Class. No.: TX911.3.M3 / R443 2001

Dewey Class. No.: 647.95/068/8

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