Marketing for Hospitality and Tourism /

Kotler, Philip.,

Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens. - FOURTH EDITION - xxiv, 932 pages : colour illustrations ; 26 cm

Includes bibliographical references and index.

0131193783 RM453.62


Hospitality industry--Marketing.
Tourism--Marketing.

TX911.3.M3 / K68 2006

647.94/098/8