Marketing for Hospitality and Tourism /
Kotler, Philip.,
Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens. - FOURTH EDITION - xxiv, 932 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
0131193783 RM453.62
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2006
647.94/098/8
Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens. - FOURTH EDITION - xxiv, 932 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
0131193783 RM453.62
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2006
647.94/098/8