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Marketing & selling the travel product /

Burke, James F.

Marketing & selling the travel product / Marketing and selling the travel product James F. Burke, Barry P. Resnick. - 2nd ed. - Albany, N.Y. : Delmar, c2000. - xix, 302 pages: illustrations; 28 cm.

Includes bibliographical references and index.

ISBN: 0827376480 (pbk.) RM517.20

LCCN: 99043258

Subjects--Topical Terms:
Tourism--Marketing.
Travel agents--Vocational guidance.

Index Terms--Curriculum Objective: --SOP

LC Class. No.: G155.A1 / B88 2000

Dewey Class. No.: 338.4/791

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